High coverage universal white masterbatch, using high-purity titanium dioxide formula, with pure whiteness, strong coverage, uniform dispersion, and good heat resistance. Mass production coloring is stable, spot free, not prone to yellowing, with good fluidity, no clogging or precipitation. Suitable for PE, PP, ABS, PLA and other materials, suitable for injection molding, extrusion, blown film, pipe, board and 3D printing wire, widely used in packaging, daily necessities, household appliances, auto parts and industrial plastic products.